Perimenopause Is Real. It’s Time for Products That Are Too.

For far too long, the women’s health industry has overlooked perimenopause, focusing instead on fertility and post-menopause. Meanwhile, the transition that affects mind and body in unexpected ways—“What in the H-E-Double-Hockey-Sticks is Happening Down There?”—has been largely ignored.

At Auntie, I’m here to change that. I don’t just create products; I provide real education and build a supportive community. Because perimenopause isn’t one-size-fits-all—and neither are the solutions.

 

It All Started with a Question I Couldn’t Ignore.

I’m Robin Beck, founder of Auntie. After navigating the challenges of perimenopause myself, I realized there was a gap in the women’s health space—products were outdated, and real support was missing.

Staring at decades-old bladder control pads and vague product information, I knew something had to change. That’s when Auntie was born. A brand that innovates, educates, and empowers women during their perimenopause journey.

 

 

Why I Chose the Name Auntie

I wanted to create a brand that feels like a trusted source of support. Like turning to an "Auntie" in your life for tough questions and advice. It’s more than just selling products—it’s about building a community of women supporting women through the perimenopause experience.

 

Meet the Founder: Robin Beck

Robin Beck | Scientist | Product Developer | Connector

"No bells and whistles. Products should do what they say, not just rely on marketing."

I’ve spent over 20 years in product development and innovation, building billion-dollar brands. With a background in chemistry, I’m an expert in ingredient science and consumer product performance.

Auntie is personal to me. As someone navigating perimenopause myself, I’m committed to creating the products and resources I wish I had—grounded in science and real conversations.

 

Why Auntie? Because No One Else is Doing This.

Vaginal Health Matters.

I believe it’s time to talk about vaginal health, a major change during perimenopause. I offer products that work and education you can trust, so you can feel confident and informed.

Innovation, Not the Status Quo.

I’m not replicating what’s already out there. I partner with manufacturers committed to innovation, creating smarter, better solutions for you.

 

Your Needs, Your Solutions.

Every woman’s body is different. Whether you prefer disposable pads or reusable leakproof underwear, I offer options tailored to your unique needs and lifestyle.

 

Education That Empowers.

If things feel different “down there”—if they smell different or feel off—I’m here to help. I work with scientists to develop products like washes, wipes, and moisturizers that support your natural microbiome, helping you feel confident.

 

Shopping Should Be Easier.

Choosing the right pad shouldn’t feel like a guessing game. I’m reinventing how you shop for bladder control products, making it easier to find the right fit for you, just like your clothes.

 

We Listen to You.

Auntie isn’t just about selling products. I’m about building solutions together. Share your thoughts, join my community, and help shape the future of women’s health products.